Home FAQ Discover CrossCX What are the advantages of Cross CX compared to a traditional solution?

What are the advantages of Cross CX compared to a traditional solution?

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Cross CX far beyond the standard modules typically found in CCaaS platforms.

Unlike simple recording or basic scoring modules, Cross CX comprehensive omnichannel analytics, AI trained on real-world scenarios, CRM and telephony connectors, and a full-featured platform approach with integrated training, dashboards, alerts, and automated action plans.

Cross CX Native CCaaS Module

Criterion Native CCaaS module CrossCX
Covered canals Voice only (often) ✓ Omnichannel — voice, chat, email, social media
AI-powered automated quality management Basic scoring or no scoring ✓ 100% automated or semi-automated quality management
Assessment rubrics Limited settings ✓ Full customization, complete administrative control
Speech Analytics No tags or simple tags ✓ Transcription, sentiment analysis, categorization, AI-generated summaries
Customer Feedback Not integrated ✓ Native NPS/CSAT surveys
Agent Training Not integrated ✓ LMS linked to QM assessments
Advanced Reporting Limited to the tool ✓ 360° multi-source dashboards
Product Roadmap Not a priority for the publisher ✓ Specialized publisher, constantly evolving

The modules that make the difference

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