The article on En-Contact announces the launch of Cross CRM by Customer Square, a new tool designed to supervise and monitor the quality of customer relations across different channels and providers. Here are the key points:
Tool objective: Cross CRM aims to provide a centralized and comprehensive view of customer relationship management, integrating and supervising interactions across multiple channels and sites.
Key Features:
Omnichannel Monitoring: Tracks and analyzes customer interactions across various channels (phone, chat, email, social media, etc.).
Quality Monitoring : Evaluates the quality of interactions to ensure high standards of service.Multi-site and Multi-provider
: Manages customer relationships across different sites and with multiple providers, offering a consistent view despite the diversity of partners.
Benefits:
Data centralization: Enables better management of customer information by centralizing data from different channels.
Performance Improvement: Facilitates performance analysis and the identification of areas for improvement in customer service.
In short, Cross CRM is presented as an advanced solution for optimizing customer relationship management by offering a unified view and efficient management of multi-channel interactions.
